Marketo

Marketo - Scribe Integration Guide

Activity Feeder Overview

The Webcasts Activity Feeder enables users to pass event registration and attendance data directly into Marketo. This document outlines the specific data which passes with the integration, as well as the process to add the integration. The Marketo activity feeder is facilitated by Scribe's iPaaS Data Integration Platform.

Since this is a managed integration, please contact Support for assistance.

What Data Passes

Below is a list of data that can be passed to Marketo:

What You Need

Below is a list of requiremeents for this integration:

NOTE: Custom Objects can be setup on the Admin > Database Management > Marketo Custom Objects page. You may need to enlist the assistance of your company's Marketo administrator to complete the below steps.

If you need information on how to create Custom Objects in Marketo, please contact Marketo Support.


Setup Process

Prior to the integration setup, a meeting with Webcast Support will be arranged to review the specific requirements for your integration. While the integration process is largely handled by Webcast Support, there are a couple steps you will need to complete:

1. Create the two custom objects in Marketo to store webcast activity data

2. Add Marketo credentials to Scribe

a. An email invitation will be sent to the account holder's email address. The same email address will need to be used to create your Scribe account. This email will contain a link to join the organization. This email will come from "noreply@scribesoft.com".
b. Create a new account using the same email address from the Scribe invite.

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c. Upon login with your newly created account, you will be prompted with an invitation to join your organization. Select "Accept" and then click "OK".

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d. Once in your organization, on the right-hand side in the "Connections" area, click the "+" button.

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e. When adding the connector, select "Marketo" from the Connector Type picklist.

f. Enter a name for the connection. It is recommended to select a name that clearly notes Marketo.
g. Next, enter the Marketo Identity URL, Client ID and Client Secret for Marketo in the corresponding fields. It is recommended that these credentials are set to never expire, so it may be best to create credentials specific to this integration.

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h. After entering the information, test the connection by clicking the "TEST" button. After a successful test, click "OK".

Once the connection has been added and tested successfully, please reach out to Support to confirm this step is complete. Webcast Support will complete the integration and confer with you regarding test parameters.