Eloqua - Scribe Integration Guide

Activity Feeder Overview

The Webcasts Activity Feeder enables users to pass event registration and attendance data directly into Eloqua. This document outlines the specific data that passes with the integration, as well as the process to add the integration. The Eloqua activity feeder is facilitated by Scribe's iPaaS Data Integration Platform.

Since this is a managed integration, please contact Support for assistance.

What Data Passes

Below is a list of data that can be passed to Eloqua:

• Create new Eloqua contacts
• Standard Webcast Registration Fields
• Custom Webcast Registration Fields
• Update existing contacts
• Standard Webcast Registration Fields
• Custom Webcast Registration Fields
• Webcast Interaction Data – Stored in Eloqua Custom Objects
• Standard Webcast Registration Fields
• Custom Webcast Registration Fields
• Viewing Durations
• Polling/Survey Data
• Q&A Data

What You Need

Below is a list of requiremeents for this integration:

• API-enabled Eloqua Account
• Custom Data Objects to store Webcast Interaction Data
• Custom Object Name: Webcasts Attendee Data
• Fields:
• Event ID (text/textbox)
• Registration Date (date-time/textbox)
• Event Title (Large Text/textbox)
• First Name (text/textbox)
• Last Name (text/textbox)
• Company (text/textbox)
• Title (text/textbox)
• Address1 (text/textbox)
• Address2 (text/textbox)
• City (text/textbox)
• State (text/textbox)
• Postal Code (text/textbox)
• Country (text/textbox)
• Phone Number (text/textbox)
• Mobile Number (text/textbox)
• Fax Number (text/textbox)
• OD Session Duration (number/textbox)
• Live Session Duration (number/textbox)
• SIM Live Duration (number-textbox)
• Email (text/textbox) *set as email address field for Custom Object
• ID (text/textbox) *set as unique code field for Custom Object
• Attended (checkbox)
• Custom Object Name: Webcasts Survey Data
• Fields:
• Event ID (text/textbox)
• Event Title (Large Text/textbox)
• Survey Type (text/textbox)
• Question (text/textbox)
• Answer (Large Text/textbox)
• Email (text/textbox) *set as email address field for Custom Object
• ID (text/textbox) *set as unique code field for Custom Object

NOTE: If you need information on how to create Custom Objects in Eloqua, please contact Eloqua Support.

Setup Process

Prior to the integration setup, a meeting with Webcast Support will be arranged to review the specific requirements for your integration. While the integration process is largely handled by Webcast Support, there are a couple steps you will need to complete:

1. Create the two custom objects in Eloqua to store webcast activity data

2. Add Eloqua credentials to Scribe

a. An email invitation will be sent to the account holder's email address. The same email address will need to be used to create your Scribe account. This email will contain a link to join the Organization. This email will come from "noreply@scribesoft.com".

b. Create a new account using the same email address from the Scribe invite.

c. Upon login with your newly created account, you will be prompted with an invitation to join your organization. Select "Accept" and then click "OK".

d. Once in your organization, on the right-hand side in the "Connections" area, click the "+" button.

e. When adding the connector, select "Eloqua" from the Connector Type picklist.

f. Enter a name for the connection. It is recommended to select a name that clearly notes Eloqua.

g. Next, enter the Company, Username and Password for Eloqua in the corresponding fields. It is recommended that these credentials are set to never expire, so it may be best to create credentials specific to this integration.

h. After entering the information, test the connection by clicking the "TEST" button. After a successful test, click "OK".

3. Once the connection has been added and tested successfully, please reach out to Support to confirm this step is complete. Webcast Support will complete the integration and confer with you regarding test parameters.